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How Sponsored Events Lead to PR Wins for Local Companies

How Sponsored Events Lead to PR Wins for Local Companies Sponsored events are a great way for local businesses to develop strong relationships in their communities. By partnering with local organizations, schools, and sports teams, businesses make themselves visible...

5 Essentials For Effective Focus Groups

5 Essentials For Effective Focus Groups While it may seem like an old technique, focus groups are still effective for gauging public relations successes and failures. But, focus groups aren’t as simple as sitting in a room with strangers and asking questions. To...

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