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3 Reasons Your Marketing Campaign Needs PR Components

3 Reasons Your Marketing Campaign Needs PR Components In most marketing and branding firms, there is a clear distinction between the marketing and PR teams. While they are certainly very different aspects of business communications, that doesn’t mean they shouldn’t...

Media Training and Why it Matters

Media Training and Why it Matters Preparing for a media interview seems like a major undertaking. And it is. Where do you even start? On one hand, you want to say so much about your company, but on the other, you don’t want to ramble on. For some, preparing for an...

PR: Why It’s Better to Tell the Truth Than to Twist It

PR: Why It’s Better to Tell the Truth Than to Twist It A lot of people hear “public relations” and they think spin and deception. But that’s absolutely not what PR is. The reality is, most people don’t really know what PR is and what PR pros do for their...

7 Marketing Communication Tips During the Coronavirus Crisis

7 Marketing Communication Tips During the Coronavirus Crisis The Coronavirus pandemic currently has all of us in uncharted territory. The situation seems to be changing at an increasingly rapid pace and we’re all just trying to keep up. When it comes to your business,...

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