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Why Does Social Listening and News Monitoring Matter?

Why Does Social Listening and News Monitoring Matter? If you read our blogs, you know we are big proponents of using social media for public relations. Another side of social media that is important for PR is social listening. Social listening and news monitoring...

5 Ways to Get Your News Headline Noticed

5 Ways to Get Your News Headline Noticed In a society where every organization is fighting to get noticed, the most common question we get as a PR agency is “How do I get a news reporter’s attention?” In public relations, maintaining a strong relationship with...

3 Reasons Your Marketing Campaign Needs PR Components

3 Reasons Your Marketing Campaign Needs PR Components In most marketing and branding firms, there is a clear distinction between the marketing and PR teams. While they are certainly very different aspects of business communications, that doesn’t mean they shouldn’t...

Media Training and Why it Matters

Media Training and Why it Matters Preparing for a media interview seems like a major undertaking. And it is. Where do you even start? On one hand, you want to say so much about your company, but on the other, you don’t want to ramble on. For some, preparing for an...

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