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PR: Why It’s Better to Tell the Truth Than to Twist It

PR: Why It’s Better to Tell the Truth Than to Twist It A lot of people hear “public relations” and they think spin and deception. But that’s absolutely not what PR is. The reality is, most people don’t really know what PR is and what PR pros do for their...

7 Marketing Communication Tips During the Coronavirus Crisis

7 Marketing Communication Tips During the Coronavirus Crisis The Coronavirus pandemic currently has all of us in uncharted territory. The situation seems to be changing at an increasingly rapid pace and we’re all just trying to keep up. When it comes to your business,...

Public Relations Guide to Goals, Objectives, Strategy, and Tactics

Public Relations Guide to Goals, Objectives, Strategy, and Tactics There is much more to PR than writing press releases, sponsoring events, and leaving phone messages with reporters. A ton of planning needs to be done before any copy is written or phone numbers are...

5 Tips to Improve Your LinkedIn for PR Success

5 Tips to Improve Your LinkedIn for PR Success Are you actively using LinkedIn for PR? You should be. While Facebook, Instagram, Twitter, Snapchat, and TikTok are the social marketing platforms marketers talk most about, they may not be the best social media platforms...

DO IT LIVE! 6 Reasons LIVE Streaming on Social Media Is a PR Must

DO IT LIVE! 6 Reasons LIVE Streaming on Social Media Is a PR Must Live streaming is extremely popular, and it continues to grow every day. By 2016, it was already a $30-billion industry. By 2021, live streaming content is projected to more than double, becoming a...

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