• Blog
  • The Team
Crisis Management. It’s one thing to help a company promote themselves when everything is going well. It’s quite another to provide damage control when something has gone wrong. Nichols has real experience in helping a variety of organizations deal with crisis management.

The project:

The project:

A long-term client who had Nichols PR on retainer found themselves in a difficult situation when a high-ranking employee was charged with sexual misconduct. One phone call to Nichols PR and damage control began.

A long-term client who had Nichols PR on retainer found themselves in a difficult situation when a high-ranking employee was charged with sexual misconduct. One phone call to Nichols PR and damage control began.

The Details:

The Details:

Of course we can’t provide details. However in situations such as this, Nichols PR is available around the clock. We provide talking points, will appear as a spokesperson as needed, reach out to the press to help “soften the blow” and more. Providing skilled, experienced leadership at a difficult time is an invaluable resource for our clients.

Of course we can’t provide details. However in situations such as this, Nichols PR is available around the clock. We provide talking points, will appear as a spokesperson as needed, reach out to the press to help “soften the blow” and more. Providing skilled, experienced leadership at a difficult time is an invaluable resource for our clients.

Rather than simply unveiling the new look, we tied it to MKS’ 125th anniversary. By creating an exclusive event, Nichols PR turned a brand refresh into a celebration. We created all the invitations, fun specialty items and other event materials. We provided media training and talking points for company leadership. But what really made this project special was the pre-planning and promotion. By thinking outside the box, Nichols PR ensured the party became a “can’t miss” event filled with past and present employees, community leaders and media coverage.

Let's Talk

  • This field is for validation purposes and should be left unchanged.

Contact Us

Kara Saylor

NEW BUSINESS DEVELOPMENT

260.422.6800 x307

260.422.6800

229 W. Berry St., Suite 100

©2020 Nichols Brand Stories