For Nichols PR’s social media strategist Lauren Murphy, social media is all about strategy. A self-described nerd when it comes to data and strategic platforms, Lauren understands how to use data to gain insight about how to create posts that build on existing strengths for our clients. But she doesn’t simply rely on reports from Google, Facebook or other social media giants, she takes a more personalized approach, looking at a variety of performance indicators and variables to make smart, on-target recommendations.
Before joining Nichols, Lauren worked in digital publishing and marketing. A proud Ball State grad, she recently relocated to Fort Wayne from her hometown of Berne, Indiana.