Public Relations Blog
At Nichols PR, we love to share our expertise to help clients and potential clients understand the benefits, challenges and opportunities PR presents through our blog featuring timely industry information from the Nichols PR team. So take a look, and if you find something you want to discuss, give us a call or drop us an email.
Public Relations Blog
At Nichols PR, we love to share our expertise to help clients and potential clients understand the benefits, challenges and opportunities PR presents through our blog featuring timely industry information from the Nichols PR team. So take a look, and if you find something you want to discuss, give us a call or drop us an email.
Step-by-Step to Getting on the News
It’s that time of year again! Spring and summer are the seasons for fresh starts, and with the global pandemic coming to a (hopeful) end with the administering of vaccines it’s time to take another look at your messaging and marketing/PR goals. One of the main...
2021 PR Lessons from COVID-19
In March 2020, the United States declared the coronavirus a national emergency. Soon enough, other countries across the world followed suit and went into full-scale lockdown. With all the changes that the world has undergone in a year, it's safe to say that most...
How to Use PR to Tackle Disinformation
It’s nothing new. The threat of misinformation and disinformation has made the headlines the last few years. And although false propaganda has been around for centuries, if not longer, it has become an even more substantial threat in today’s digitalized world. Fake...
Understanding PR and Ethics
When it comes to perception, public relations doesn’t always have the best reputation in the eyes of the public. Many people equate PR with “spin" and playing with the truth. Even the Institute for Public Relations points out that “among many journalists,...
Public Relations and Teamwork
How teamwork, in-house and out, helps strengthen PR Lately the phrase “We’re in this together” and similar slogans seem to be everywhere. When things get tough, people tend to band together. But, teamwork isn’t just for tough times. When it comes to PR, a team...
2021 Public Relations Trends
As 2020 (finally) winds down, it’s time to look ahead to the coming year. At Nichols PR, that means looking for 2021 public relations trends. To get started, we weigh information from well-known industry experts, marketing forecasters and more. We then used our own...
Why Does Social Listening and News Monitoring Matter?
If you read our blogs, you know we are big proponents of using social media for public relations. Another side of social media that is important for PR is social listening. Social listening and news monitoring track social media platforms for mentions of your...
5 Ways to Get Your News Headline Noticed
In a society where every organization is fighting to get noticed, the most common question we get as a PR agency is “How do I get a news reporter’s attention?” In public relations, maintaining a strong relationship with journalists takes effort. We can’t wait for...
3 Reasons Your Marketing Campaign Needs PR Components
In most marketing and branding firms, there is a clear distinction between the marketing and PR teams. While they are certainly very different aspects of business communications, that doesn’t mean they shouldn’t work together. I come from a public relations...
Don’t Get Caught Unprepared. What You Can Do NOW To Prepare For a PR crisis [DOWNLOAD CHECKLIST]
Managing a PR Crisis: A Social Media Checklist FREE DOWNLOAD On social media, everything moves quickly. This is great when it comes to quick pay-offs on posts. However, when a company is facing a sudden PR crisis, that speed can be devastating on social media, when...
Media Training and Why it Matters
Preparing for a media interview seems like a major undertaking. And it is. Where do you even start? On one hand, you want to say so much about your company, but on the other, you don’t want to ramble on. For some, preparing for an interview on their own can seem...
PR: Why It’s Better to Tell the Truth Than to Twist It
A lot of people hear “public relations” and they think spin and deception. But that’s absolutely not what PR is. The reality is, most people don’t really know what PR is and what PR pros do for their clients. In short, public relations is the act of advancing or...
7 Marketing Communication Tips During the Coronavirus Crisis
The Coronavirus pandemic currently has all of us in uncharted territory. The situation seems to be changing at an increasingly rapid pace and we’re all just trying to keep up. When it comes to your business, the goal should be clear, concise communications that...
Public Relations Guide to Goals, Objectives, Strategy, and Tactics
There is much more to PR than writing press releases, sponsoring events, and leaving phone messages with reporters. A ton of planning needs to be done before any copy is written or phone numbers are dialed. Planning elements include setting goals, defining...
5 Tips to Improve Your LinkedIn for PR Success
Are you actively using LinkedIn for PR? You should be. While Facebook, Instagram, Twitter, Snapchat, and TikTok are the social marketing platforms marketers talk most about, they may not be the best social media platforms for PR or to get the word out about your...