Public Relations Blog
At Nichols PR, we love to share our expertise to help clients and potential clients understand the benefits, challenges and opportunities PR presents through our blog featuring timely industry information from the Nichols PR team. So take a look, and if you find something you want to discuss, give us a call or drop us an email.
Public Relations Blog
At Nichols PR, we love to share our expertise to help clients and potential clients understand the benefits, challenges and opportunities PR presents through our blog featuring timely industry information from the Nichols PR team. So take a look, and if you find something you want to discuss, give us a call or drop us an email.
7 Marketing Communication Tips During the Coronavirus Crisis
The Coronavirus pandemic currently has all of us in uncharted territory. The situation seems to be changing at an increasingly rapid pace and we’re all just trying to keep up. When it comes to your business, the goal should be clear, concise communications that...
Public Relations Guide to Goals, Objectives, Strategy, and Tactics
There is much more to PR than writing press releases, sponsoring events, and leaving phone messages with reporters. A ton of planning needs to be done before any copy is written or phone numbers are dialed. Planning elements include setting goals, defining...
5 Tips to Improve Your LinkedIn For PR Success
Are you actively using LinkedIn for PR? You should be. While Facebook, Instagram, Twitter, Snapchat, and TikTok are the social marketing platforms marketers talk most about, they may not be the best social media platforms for PR or to get the word out about your...
DO IT LIVE! 6 Reasons LIVE Streaming on Social Media Is a PR Must
Live streaming is extremely popular, and it continues to grow every day. By 2016, it was already a $30-billion industry. By 2021, live streaming content is projected to more than double, becoming a $70-billion industry. And it makes sense. People spend triple the...
How Sponsored Events Lead to PR Wins for Local Companies
Sponsored events are a great way for local businesses to develop strong relationships in their communities. By partnering with local organizations, schools, and sports teams, businesses make themselves visible and set themselves apart from the competition. Here are...
5 Essentials For Effective Focus Groups
While it may seem like an old technique, focus groups are still effective for gauging public relations successes and failures. But, focus groups aren’t as simple as sitting in a room with strangers and asking questions. To maximize your chance of gathering valuable...
How PR Enhances Branding Efforts
Whether building a brand from scratch or reinvigorating a company’s legacy, public relations plays a substantial role in how potential customers perceive your products and services. Public relations is beneficial to both startup and rebranding efforts. Here are a...
How to use Social Media for Public Relations
Social media has become a tool for nearly everything a business does. It can serve as a platform for advertising, marketing, sales, customer service, and more. But did you know social media arguably stands tallest when used for public relations? Here are five ways...
PR Networking: How Public Relations is Built on Personal Relationships
PR networking is important for any business that takes public relations seriously. But too many businesses rely on press releases alone to reach their goals. The truth is, media advisories and press releases are simply not enough. Reporters are busy and their time...
PR Crisis: How to Make a Plan Before You Need it
The risk of a PR crisis has increased dramatically since the adoption of social media for brand marketing. Customer complaints once saved for private phone calls or water cooler chats now exist permanently on the Internet for all to see. Because of that, there has...
5 Tips to Ensure Your Business Growth Makes the News
Business growth offers a tremendous opportunity for earned media in your local news market. When local businesses, manufacturers, nonprofits, or hospitals expand their workforces, local economies benefit and communities improve. These stories are inherently...
B2B PR and Importance of Knowing “Who Cares?”
When I teach public relations courses at a regional university, especially when we discuss PR for B2B companies, I remind students that outputs aren’t outcomes. The sheer volume of PR work is no guarantee of PR success. If B2B PR work lacks focus and quality, you...
Actions Speak Louder Than Words
“So you’re a spin doctor?” my new acquaintance asked, one eyebrow raised, as if I’d just admitted to being a reptile. I’d introduced myself as a public-relations counselor and university PR instructor. His reaction was not that unusual. “Flack.” “Huckster.” “Hype...
The PR Side of Rebranding
So you’re looking to rebrand. It’s time. New owners, new products, new generation… we get it. In fact, sometimes we even encourage it. Heck, we’ve DONE IT. However, there’s a right and a wrong way to move forward with a rebrand. Deciding to make the change and how...